Progressive Web Applications benefit consumers in the following ways: Easily scannable - built to grab potential guest’s attention to make a booking or call the hotel. Fast! - sites load quickly ensuring guests stay on the site as move from page to page. Richer mobile experience - feels like a mobile app with app-style interactions but without the storage requirements or manual update issues. Progressive and responsive - accessible by every user on every device regardless of browser. Connectivity independent - works offline and performs well on slow connections. Engaging - features such as ‘push notifications’ to boost user engagement. Improved Conversions - guests stay on the site longer and consume more content leading to more bookings. “Today’s consumers are impatient. They want to get the content they need - fast.” says Brad Brewer, CEO at Brewer Digital Marketing. “Our team understood the influence Progressive Web Apps could have, especially within the hospitality industry. And we’re ecstatic to see the immediate impact of implementing this technology had for Best Western River North. And our software is built directly on Google’s platform, incorporating the Structured Data now recommended in Google’s updated SEO Guide, resulting more exposure from all types of search.“As consumers respond to dynamic websites and the search engines now reward structured data, we knew it was time to change from our current provider”, said Heidi Bitar, General Manager of Best Western River North. “Brewer Digital Marketing packs so much into their product from Schema.org markup, to great design, we decided to test out their new Progressive Web App system, and the proof is in the numbers,” she concludes.